DXB Wins World Routes Marketing Award

Prize follows success in Routes MEA Marketing Awards

Dubai International (DXB) won the World Routes Marketing Award 2015 (50 million passengers category), announced at the 21st World Route Development Forum in the South African city of Durban.

This followed DXB’s success as the overall winner of the Routes Middle East & Africa Marketing Awards in June earlier in 2015.

“We are thrilled to win this award and it’s doubly satisfying to know that we were selected by our customers – the airlines – while competing with some of the world’s best international airports. At Dubai Airports we believe that the best way to serve our airlines is to offer our passengers the best experience possible by continually enhancing the quality of our products and services. Our win is a reaffirmation of that belief, and a result of our close relationship with the 100 plus airlines at DXB,” said Anita Mehra, Vice President of Communications & Business Development at Dubai Airports.

Created in 1997 to recognise excellence in airport marketing, the annual Routes awards provide airlines with the chance to choose which airport they think provides the best overall marketing services. The awards are much coveted in the industry as they are voted for and judged by the airline network planning community. They also provide the airline community with the chance to recognise airport or tourism authorities they think have provided the best overall services related to route development and marketing over the year.