Every year, the number of passengers departing from Dubai International increases substantially during seasonal peaks such as the start of the summer holidays.
In 2015, Dubai Airports launched ‘Hangout at DXB’, a nationwide campaign on radio and social media channels. It encouraged travellers to arrive early at the airport to ease their flow through the facility while making the best use of their time by enjoying a full range of airport products and services.
Dubai Airports partnered with Arabian Radio Network (ARN) to launch the Hangout at DXB campaign across Dubai Eye 103.8, Dubai 92, Virgin, TAG, City 1016 and Al Arabia. A team of RJs from Virgin Radio interacted with passengers at Terminals 1 and 3, surprising lucky travellers with prizes.
Through the campaign, Dubai Airports encouraged passengers to complete as many processes as possible before reaching the airport, including online check-in and registering for flight updates on the airport’s website www.dubaiairports.ae.
The campaign was supported by operations teams gearing up for the summer peak by adding support staff and May I Help You staff at key touch points such as immigration and security during the busiest periods.