In today’s digital world, social media is an increasingly integral form of engagement with passengers, customers and communities.
In the past year, Dubai Airports’ social media channels have gone from strength to strength, connecting more and more people around the world with our latest news, services and products, as well as reinforcing brand values.
In 2015, Dubai International became the most popular airport page on Facebook, registering 1.5 million likes by the end of the year.
This impressive growth was the outcome of a range of campaign activities that leveraged partner collateral such as prize trips as well as Dubai Airports-owned assets such as Katy Perry’s Gala dinner performance at the Dubai Airshow 2015. There was also a successful campaign featuring a ’surprise guest’ at DXB, with over 1 million views on Dubai Airports’ social media channels.
Featuring the exploits of Pedro the Penguin, the video was victorious at The Moodies 2015, the airport industry’s digital, mobile and social media awards, winning Best YouTube Campaign.
In addition, Dubai Airports’ Twitter feed (@DubaiAirports) was highly commended at The Moodies 2015, and registered more than 250,000 followers in 2015.